INBOUND MARKETING

Get more traffic, leads and sales with inbound marketing

Your customers have changed the way they shop. They ask questions, read reviews, window shop and compare notes with like-minded people they’ve never met in person. They do it all online and on their own schedule.

In fact, chances are they’re on their computers, tablets and smartphones at this very moment researching the kinds of products or services you sell. Isn’t it time you changed how you market to them?

At Contagionist, we specialize in a methodical, integrated approach to marketing that allows you to reach your ideal prospects with the information they’re looking for at precisely the time they’re looking for it.

It’s known as inbound marketing.

Nurture customer relationships through ongoing communications

Inbound marketing starts with defining prospects, locating them online and offering them relevant content to attract them to your website. If your efforts to connect succeed, you’ll gain the opportunity to nurture the relationships through ongoing communications. Ultimately, this process leads to the conversion of your prospects into new loyal customers.

As inbound marketers, we’re also specialists in content marketing, which we use strategically to create awareness and move prospects and leads along the path to purchase.

Working closely with you and taking into consideration your resources and goals, we combine all the parts into a customized, fully integrated campaign.

You need and inbound marketing agency

We can help. We’re passionate about inbound and aspire to be a catalyst for change in how you think about marketing and advertising. Our mission is to help you move beyond the conventional and achieve your goals through communications that is both relevant for today and drives true, long-term customer relationships.

Our inbound marketing process focuses on four key areas:

Building website traffic

Inbound marketing is a targeted, cost-effective approach to attracting high-potential traffic to your website. Rather than casting your marketing message far and wide, we use proven, measurable, repeatable inbound marketing techniques to locate your ideal prospects and draw them directly to your doorstep.

Our traffic-building tactics include:

• Search engine optimization (SEO)
• Blogging
• Content marketing
• Social media promotion
• Pay-per-click (PPC)

Converting traffic into leads

Optimizing your website for conversion can boost your business dramatically. We create clear messaging around your value proposition, remove obstacles and spur your visitors to advance into, and through, your sales funnel. Our tactics for converting more traffic into leads include:

• Landing pages
• Calls to action (CTAs)
• Special content offers to drive conversion
• Lists and segmentation

Turning leads into sales

Once a qualified prospect visits your site and provides you with their personal information, the real work begins. Most leads are still shopping at this stage. We analyze their actions, predict their interests and supply them with relevant information, onsite and through email marketing, to influence them to form a buy decision.

Our tactics for turning more leads into customers include:

• Lead scoring and segmentation
• Special content offers to nurture leads
• Email Marketing
• CRM integration/closed-loop reporting

Measuring the results

The secret to getting the most out of your inbound marketing campaign is to track key metrics across all your tactics, determine what’s working and do it even better next time. We focus on the activities that affect your sales directly, so you can easily see important trends, evaluate your ROI accurately and make informed decisions about the future.

Our analytics and reporting service encompasses:

• Traffic to leads
• Leads to customers
• Cost per lead
• Cost per customer