EMAIL MARKETING

Move your leads down the sales funnel

In the age of social media, email marketing can easily get pigeonholed as old school or yesterday’s way of communicating. Admittedly, it’s generally a one-way channel, not exactly the go-to platform for exciting customer engagement.

Permission-based email marketing

But what email marketing lacks in dynamism, it makes up in reliability: email marketing is the train that delivers your brand messages on time and to the right location. And that makes it an extremely effective tool for nudging and enticing a lead along the path to purchase. Emails are also an ideal vehicle for promoting products and asking for the sale. Your offers are much less likely to encounter resistance because your relationship is based on permission. Many of your prospects will actually expect to be pitched.

What email marketing lacks in dynamism, it makes up in reliability: email marketing is the train that delivers your brand messages on time and to the right location

Every email is an opportunity

Once you capture an opt-in email address, you should move quickly to reach out to the prospect and initiate a regular flow of information. Every email is an opportunity to drive traffic to your product pages or move prospects to the next stage in the sales funnel. Contagionist will work with you to create, optimize and manage your email campaigns.

We use a variety of approaches, including:

Newsletters

This form of email usually covers several topics per issue and is sent out on a regular schedule to maintain and strengthen a relationship.

Promotions

You may have a new product, a seasonal marketing schedule or simply want to create a sense of urgency. Promotional emails are a dependable way to deliver a well-timed message to a receptive audience.

Lead nurturing

As part of your lead-nurturing efforts, you’ve researched your prospects, developed personas and created specialized content, from infographics and videos to ebooks and white papers. You now need a vehicle to deliver your content. With a pre-scheduled email distribution, you can disseminate a steady flow of relevant information, timed strategically to influence and persuade, without overwhelming.

Measurement

Like every other inbound channel, email marketing campaigns can be measured, analyzed, modified and improved. We track the performance of every campaign element, including the subject line, body content, landing-page copy and any offers included in the campaign. We also track opt-out rates to help quantify engagement and determine the campaign’s performance overall.