ANALYTICS

Building relationships with qualified prospects

​When you know what just happened, it’s a whole lot easier to decide your next move. Using a combination of Google Analytics and marketing automation software, we’re able track your inbound marketing campaigns comprehensively at both the macro and micro levels. But collecting mounds of data is not the goal. Rather, it’s measuring campaign performance and providing clear reporting – so you can make informed judgements on future direction and spending.

Key Performance Indicators (KPIs)

Since every business is unique and every digital campaign a chance to try something new, our first step in developing a campaign analytics plan is to review the campaign tactics and establish what you consider success.

Armed with this information, we can work with you to identify the most appropriate key performance indicators (KPIs). Common KPIs for inbound marketing campaigns include website traffic, subscriptions, downloads and sales.

Analytics Reporting

At the end of the day, return on investment is everything. With insights from web analytics reporting, you can determine which channels are wasting money and which are generating solid results. Analytics reports are also critical to optimizing your marketing tactics, whether it’s improving marginal performers or elevating winners to even higher levels of success.

In addition, analytics and reporting are powerful tools for investigating and detecting hidden trends in your data that could provide new opportunities to engage prospects and improve your overall performance.

The KPIs we track include the following: