Studies show that keyword phrases containing high-commercial-intent keywords are particularly effective in pay-per-click advertising (PPC). Examples of high-commercial-intent keywords include:
When prospects type in one of these keywords followed by the generic name or description of a product or service, they’re likely approaching or already in shopping mode. That’s exactly when you want to connect to them – and it’s why paid search plays a pivotal role in search engine marketing.
Make no mistake, search engine optimization (SEO), also known as organic search, is more effective than pay-per-click advertising for most products and services over the long term. That’s because it’s a low-cost method of driving high volumes of traffic and leads. However, PPC offers the advantage of speed to market. You can implement a PPC campaign much faster than SEO, and this makes it a powerful tool for targeting shoppers ready to do business with you right now.
Research clearly demonstrates that, when consumers are poised to make a purchase, the likelihood that they’ll click on sponsored PPC links increases. Moreover, clicks on sponsored links in general carry higher purchase intent than clicks on organic links.
With these factors in mind, we’ll integrate pay-per-click advertising (PPC) into your marketing to strengthen your existing organic search campaign, jump on fast-moving opportunities and fill critical gaps.
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Tel: (416) 832-8297
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