In the age of social media, email marketing can easily get pigeonholed as old school or yesterday’s way of communicating. Admittedly, it’s generally a one-way channel, not exactly the go-to platform for exciting customer engagement.
But what email marketing lacks in dynamism, it makes up in reliability: email marketing is the train that delivers your brand messages on time and to the right location. And that makes it an extremely effective tool for nudging and enticing a lead along the path to purchase. Emails are also an ideal vehicle for promoting products and asking for the sale. Your offers are much less likely to encounter resistance because your relationship is based on permission. Many of your prospects will actually expect to be pitched.
Once you capture an opt-in email address, you should move quickly to reach out to the prospect and initiate a regular flow of information. Every email is an opportunity to drive traffic to your product pages or move prospects to the next stage in the sales funnel. Contagionist will work with you to create, optimize and manage your email campaigns. We use a variety of approaches, including:
Like every other inbound channel, email marketing campaigns can be measured, analyzed, modified and improved. We track the performance of every campaign element, including the subject line, body content, landing-page copy and any offers included in the campaign. We also track opt-out rates to help quantify engagement and determine the campaign’s performance overall.
Contagionist is a content and
inbound marketing agency.
526 Crawford Street
Tel: (416) 832-8297
To consistently generate more website visits, leads and customers. Give us just 30 minutes of your time, and we'll show you how you can logically and sustainably increase your sales, profits and share of market.