Turn more visitors into leads, more leads into customers

You’ll never convert all your visitors, but an evidence-based approach to conversion rate optimization improves your chances of success. Conversion rate optimization is the practice of increasing the number of leads and sales on your website – without increasing the overall number of visitors.

If you haven’t optimized your site for conversion, it’s almost certain your bounce rate too high and could be improved. That means you’re leaving money on the table every day.

This will result in lower cost per acquisition, increased sales revenue and enhanced ROI for your Internet marketing efforts.

The art and science of conversion rate optimization

In our process, we combine science and art to persuade more of your visitors to take the specific actions you want. We begin by understanding your business goals and identifying the different types of conversions your website needs to support. Examples of conversions include:

  • Picking up a phone and calling
  • Opting in to receive email
  • Completing a form to download free content
  • A lead making a first purchase
  • A customer purchasing higher-value products or services

Next, based on scientific testing and our experience creating engaging visuals and messaging, we’ll continuously improve existing site elements, identify and remove barriers and add new content to strengthen your sales funnel. Our testing methods include the two main techniques for measuring conversion rate optimization, A/B tests and multivariate tests.

The key components of your site that we focus on are web pages, calls to action, landing pages, images, content offers and paths to conversion.

A lower bounce rate

No matter how successful you are at attracting visitors to your website, traffic is only one part of the equation. If you haven’t optimized your site for conversion, it’s almost certain your bounce rate is too high and could be improved. That means you’re leaving money on the table every day.

Effective conversion rate optimization delivers measurable results and can make all the difference to your bottom line.


About Contagionist

Contagionist is a content and
inbound marketing agency.


526 Crawford Street
Toronto, Ontario
M6G 3J8


Tel: (416) 832-8297

Why Partner with Us?

To consistently generate more website visits, leads and customers. Give us just 30 minutes of your time, and we'll show you how you can logically and sustainably increase your sales, profits and share of market.