Until a few years ago, companies connected to prospects almost at will through traditional push advertising. Today, your potential customers block your ads and reach out to you when it suits them.
But if companies no longer control the conversation, the successful ones still influence it to a large degree. These firms have embraced a pull-advertising approach known as inbound marketing. And the heart and soul of inbound marketing is content.
We believe strategic, well-crafted content is essential to the success of inbound marketing campaigns. Why? Because it spreads brand awareness throughout the target market and drives high-potential prospects directly to the client’s website.
Our content marketing strategy is based on a simple idea. Your customers and prospects all have similar challenges, needs and goals. Working closely with you, we identify high-potential opportunities to connect with them in one or more of these core areas.
Then we create contagious content that is on-message and aligned with your brand.
Contagious content is content so helpful or inspiring to your prospects that it actually influences them to change their thinking or behaviour. As a natural consequence, they’ll develop a sense of good will towards your brand. And they’ll feel compelled to share your content – along with their thoughts and opinions on it – with family, friends and relevant circles of colleagues and associates.
The biggest challenge in executing a successful content marketing strategy is creating material that gets noticed. The world is awash in more blog posts, videos, ebooks and newsletters than anyone ever imagined possible.
The opportunity, however, is that by creating smart, engaging content, targeting the right audience and providing effective promotional support, you’re positioning yourself to drive results for your organization that are significant, measurable and sustainable.
Contagionist is a content and
inbound marketing agency.
526 Crawford Street
Tel: (416) 832-8297
To consistently generate more website visits, leads and customers. Give us just 30 minutes of your time, and we'll show you how you can logically and sustainably increase your sales, profits and share of market.